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FOR CAFES AND RESTAURANTS

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Technology is changing the restaurant business and it's cooking a storm.  With busier lifestyles and diminishing leisure time, consumers are exhibiting an increasing appetite for restaurant dining over the last five years. Technology is changing the way consumers search for restaurants. According to Dimmi Australia Dining Index 2013, consumers are reading restaurant reviews online and looking at the restaurant's online presence like its website or social media pages. Online restaurant bookings have increased by 564% since 2011. Over 33% of all bookings, which equates to $2.6 billion are made with mobile devices and/or apps on phones. 

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The increasingly fashionable image of restaurant eating has supported solid revenue growth. Technology changes the way you market your restaurant. What does your online presence say about you? How do you know what works and what doesn't? It is so important that you market to the right audience at the right time using the right tools.

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Perhaps you already know the importance of marketing and technology but you just don't have the time to do it all and you do want to keep your cost down.

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Let APPY-Business help you market, sell and manage your cafe or restaurant better and cheaper.

Watch how Kounta works in a Cafe/Bakery

Vermilion Marketing has a website and Facebook marketing starter pack for small businesses payable by instalments

MARKET BETTER

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Create happy customer experiences by integrating CRM, loyalty programs, email campaigns, websites and social engagements to Kounta POS.

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MARKETING TIPS FOR BETTER CAFES AND RESTAURANTS

  • Develop a brand identity

  • Create a customer experience

  • Engage online - people take photos of their meals and share over social media

  • Engage in reviews - Trip Advior, Yelp

  • Be found - Google etc

  • Geo-targeting

  • Put your menu online

  • Take bookings online

  • Beat the queue by creating an online ordering system

  • Happy hour and holiday specials

  • Loyalty and reward programs

  • Show off your staff, cooking and food

  • Share good PR

Vermilion Marketing based in Port Macquarie, Laurieton and Wauchope helps entrepreneurs grow their businesses

SELL BETTER

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Better stores need Kounta POS which is fast, secure, flexible, easy to set up and use. Supports multi-stores and multi-payment types.

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SALES TIPS FOR BETTER CAFES AND RESTAURANTS

  • Integrate technology with your marketing efforts to create a differentiated customer experience

  • Provide free WiFi so that customers can check-in via Facebook to share great moments in your cafe with their friends

  • Technology can help make buying easier for customers beating the queue e.g. online orders

  • Take orders and accept payment at the table

  • Allow flexibility - meal personalisation, split bills, multi-payment types, accept tipping and rewards

  • Use CRM for better customer management

Vermilion Marketing based in Port Macquarie, Laurieton and Wauchope helps entrepreneurs grow their businesses

MANAGE BETTER

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Integrate accounting, inventory, HR functions and online payments to improve efficiency. Opt for Appy-Business Premium Technology Services for peace of mind.

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OPERATIONS TIPS FOR BETTER STORES 

  • Use Kounta POS for quick set up

  • Easy to use

  • One system for dine-in, take-aways, delivery, online orders

  • Manage recipes, inventory and purchasing from one system

  • Wireless printing sends food orders to kitchen and drink orders to bar

  • Integrate inventory, accounting, HR and marketing

  • Easy reporting

  • Manage from anywhere, anytime

APPY-Business connects MORE customers to your stores
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